![]() ![]() The concept of strategy originates with the art of warfare. The logical connections among strategies, structures, and functions as outlined in the Integrated Model of Marketing Planning (IMMP).The interrelationship among product, customer, market area, and core competency decisions.Core competencies as part of marketing strategy.The role of market area choice in marketing strategy and ways to choose market areas.The role of customer choice in marketing strategy and the logic of choosing customers.The role of the product in a marketing strategy and the many aspects of the product that can be used to tailor the strategy.The concept and process of corporate strategic planning.The relationships and differences among corporate, business, and marketing strategy.The meaning of strategy and how the approach to strategy has changed over time.
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